Today we are unveiling publicly a brand new service, Right Relevance Beta, whose mission is to provide our customers with timely and highly relevant information in any topic of interest. It marks an exciting milestone for our users and the team behind our innovations. Seeing how any of our consumers can discover information and influencers in areas of deep topical interest, in ways that make a difference in their personal and professional lives, helps us reflect on the journey that led us here..
Sumit and I have known each other for 20 years and been planning to build something we truly care about for quite a while. Nothing compelling really tugged at our hearts till early 2013 when we started discussing a problem that has been plaguing us for years with no obvious solution in sight. Both of us are voracious readers, with different tastes, not just news but fine grained topics like behavioral finance, information retrieval, cognitive neuroscience, monthly newsletters from prominent hedge fund managers, latest articles from people whose opinions we truly care about and the ilk. We were using a variety of ways to find the latest and most relevant information (articles, videos, opinions etc.) on the topics of our interest from bookmarking URLs, to Wikipedia, to googling for articles from people we cared to read, to feedly like RSS curation, to flipboard and more recently curating twitter lists. None of these truly catered to our needs and even with the time and energy we spent, relevance, dynamism and missing out on something valuable were still serious concerns.
Sumit, with his search background, had been experimenting with a private Hadoop project involving indexing books to provide recommendations using dbpedia data (freely provided Wikipedia extract) in his spare time. As we discussed using authors and their expertise in a genre to find recommendations, it dawned on us that we can scale the paradigm to any domain and not just books. The most basic premise is that whenever we're really looking for very specific information, the first thought that comes naturally is to seek out the source (person or website), that has the most knowledge, expertise and experience on the topic in question. We decided to index all living experts aka influencers and partition them based on fine grained topics of interests. We started with Wikipedia but Twitter proved to be the most effective source and by Fall 2013 we had a prototype ready which was compelling enough for us to leave our jobs and bring the vision to reality.
Over the last year, we've come a long way from conception to delivering our public Beta on the web and the iPhone. It provides the ability for end users to search and discover highly relevant information, which includes articles, conversations and influencers, in over 35K areas of deep topical interest, with context and opinion from over 2M influencers curating that information. We've made major inroads into the critical discovery and relevance problems along with providing a real-time push experience. The user interface and experience are constantly evolving as we deal with the challenge of expressing our technology to users in a simple way yet making the underlying power obvious. But we're making progress in explaining what defines "relevance" in our platform with very positive feedback. We provide automated personalized recommendations based on current interactions esp. on Twitter as we realize how difficult it is for someone to list their interests especially on request. We've also thrown in some basic insights we're working on and would be adding much richer analysis as we go along.
The initial idea seemed conceptually elegant and natural, and, dare we say a little too obvious. The engineering proved to be not that obvious and the gamut of technologies leveraged to make this happen boggles our mind. The ability to parse through several terabytes of data and ~50M tweets a day would not have been possible if not for all the brilliant and amazing people out there putting out open source and freely available technologies like hadoop, storm, lucene/solr, mongo, play framework, bootstrap and many others. Personally, we love the technology, and the continuously evolving end product. The ability to share it with everyone is one of the biggest pleasures of this journey for us. Please give it a try and if you find value, share it with others who you feel would be interested. We hope our users will enjoy it just as much as we do and help define how the end product should look like as we march on from Beta to a full release that we can truly be proud of.Vishal Mishra
Welcome! We’re excited to share the Beta release of Right Relevance with you. If you haven’t created your account yet, simply sign in with your Twitter account. Here’s a quick guide to get you started:
The Right Relevance website and iPhone app allow you to search for your topics of interest and discover the latest content quickly and easily, including articles, videos, top influencers, and related conversations on your subject of choice.
Begin by searching for the topics that interest you. You can search for broad and finite terms to get the most relevant results you are seeking. If you’d like to add a topic to your saved feeds for your personal content curation, simply click on “+ add this topic” next to the topic name to add it. When you search, we’ll automatically generate a list of “Related Topics” on the right hand side of the screen where you can expand your search to other highly relevant subjects as well. Simply click on any of these subjects and add them to your feed with the “+ add this topic” button. Add a wealth of topics that interest you to create your own custom news, content, and conversation feed on items that matter to you and remove the hassle of sifting through irrelevant or old information.
Your search will yield results in three categories: Articles, Influencers, and Conversations. “Articles” lists the latest and most relevant content available on the subject matter, and you can click the article to read the full story, share the article on Facebook, Twitter, or LinkedIn, or save an article for future reading. You can also see any top influencers who have been discussing this content online and join in their conversations on the topic. In the “Influencers” tab, you will see a list of the most influential experts in this field and their assigned rank/score based on their topical contribution and expertise. You can use this list to follow and connect with new leaders in your topic of interest and to view each influencer’s content and latest conversations. Under the “Conversations” tab, the latest discussions happening on your subject are listed by rank of importance. From here you can connect with the influencers contributing to the discussion and join in the conversation.
When you log on to Right Relevance, your dashboard opens up in the “Top Articles” section, where your list of content is curated for all the topics you have added to your feed. From here you can again read, share, or save an article, view and connect with the influencers contributing to the story, and join in the conversation about it. Under “Saved Articles,” you can view all of the articles you have previously saved to read, share, or delete from your saved queue when ready.
“Feeds” contains two sections: My Topics and Explore More Topics. When you select “My Topics,” you can view streams for your favorite subjects individually. You can also edit the settings for each topical feed here. A list of complimentary topics will display on the right for each topic to deepen your subject matter search. Under “Explore More Topics,” you will find a list of recommendations of topics for you to follow based on your current selections and interactions, as well as a list of Staff Picks, suggesting subjects we think you will find intriguing. Simply click on the plus sign “+” to add any of these topics to your curated feed, or click on the topic’s image to view more information on the subject.
In the “Insights” section, you can view all of the top influencers you are following per topic, as well as their latest content contributions and conversations. You will also see a list of recommendations for other top influencers you may want to follow in each subject matter. Simply click “Follow” next to the recommendation to connect with that influencer.
In the far left column on the site, you can click on the Settings gear to change anyof your account information, including name, location, and email. To get help or provide feedback on your experience using the website, please click on the email icon to contact our customer support team. To log off the site, simply click the power button icon in the lower left corner of your screen. You can find additional information about Right Relevance and how to use our site in the About, FAQ, Blog, Terms, Privacy, and Contact sections.Start exploring your topics of choice and experience the Right Relevance difference!
We’re excited to share the release of Right Relevance Hootsuite Application with you. Here’s a quick guide to get you started:
Right Relevance allows you to search for your topics of interest and discover relevant & trending content quickly and easily, including articles, videos and top influencers.